Analyzing campaign performance metrics

Key Metrics to Track

1. Messages Sent

Total number of messages sent in your campaign. This is your baseline metric.

2. Delivery Rate

Percentage of messages successfully delivered. A healthy delivery rate is 85-95%.

Formula: (Messages Delivered / Messages Sent) × 100

3. Response Rate

Percentage of recipients who replied to your message.

Good: 5-10% for cold outreach

Excellent: 15%+ for warm leads

4. Conversion Rate

Percentage of recipients who took your desired action (clicked link, made purchase, etc.).

5. Bounce Rate

Percentage of messages that failed to deliver. High bounce rates indicate list quality issues.

Understanding Your Analytics Dashboard

Overview Tab

Shows high-level metrics across all campaigns:

Total messages sent

Average delivery rate

Groups joined

Members extracted

Messages Tab

Detailed view of message performance over time. Use this to identify trends and patterns.

Campaigns Tab

Compare performance across different campaigns. Identify your best-performing messages.

Growth Tab

Track your audience growth:

New groups joined

Members extracted

List growth rate

Improving Your Metrics

To Improve Delivery Rate

Clean your contact list regularly

Remove inactive users

Respect rate limits

Use verified phone numbers

To Improve Response Rate

Personalize your messages

Send at optimal times (10 AM - 2 PM, 6 PM - 9 PM)

A/B test different templates

Follow up with non-responders

To Improve Conversion Rate

Clarify your call-to-action

Reduce friction in your funnel

Offer time-limited incentives

Build trust with social proof

Exporting Your Data

Click the 'Export' button to download your analytics as CSV. Use this data for:

Creating custom reports

Sharing with stakeholders

Deeper analysis in Excel or Google Sheets

Integrating with other tools

Setting Goals

Establish benchmarks for your campaigns:

**Week 1**: Focus on delivery rate (target: 90%+)

**Week 2-4**: Optimize response rate (target: 5%+)

**Month 2+**: Improve conversion rate (target: 2%+)