Analyzing campaign performance metrics
Last updated: January 2025
Key Metrics to Track
1. Messages Sent
Total number of messages sent in your campaign. This is your baseline metric.
2. Delivery Rate
Percentage of messages successfully delivered. A healthy delivery rate is 85-95%.
Formula: (Messages Delivered / Messages Sent) × 100
3. Response Rate
Percentage of recipients who replied to your message.
Good: 5-10% for cold outreach
Excellent: 15%+ for warm leads
4. Conversion Rate
Percentage of recipients who took your desired action (clicked link, made purchase, etc.).
5. Bounce Rate
Percentage of messages that failed to deliver. High bounce rates indicate list quality issues.
Understanding Your Analytics Dashboard
Overview Tab
Shows high-level metrics across all campaigns:
Messages Tab
Detailed view of message performance over time. Use this to identify trends and patterns.
Campaigns Tab
Compare performance across different campaigns. Identify your best-performing messages.
Growth Tab
Track your audience growth:
Improving Your Metrics
To Improve Delivery Rate
To Improve Response Rate
To Improve Conversion Rate
Exporting Your Data
Click the 'Export' button to download your analytics as CSV. Use this data for:
Setting Goals
Establish benchmarks for your campaigns: